Why we love Brownell’s, and you should too

When unprecedented demand for weapons and mags hit over the last few days, both Brownell’s and Cheaper Than Dirt ran out of common magazines. CTD chose to more than triple the price of PMAGs, stop online sales of guns, and basically give one bit stiff finger to the public.

Here’s what a Brownell’s rep posted on ARFCOM Thursday, in toto:

I wanted to take a minute to shed some insight on the magazine situation if i can. First of all I wanted to offer an apology for the situation that Pacs and anyone else encountered with magazines being “In-Stock” and Backordered moments later. Cedjunior had it correct, the demand for magazines actually exceeded the ability for the system to keep up with the volume that was being ordered. They way that our website works is that inventory is fed from our ERP system directly into the website in “real-time”. Unfortunately, “real-time” is the amount of time that it takes for the transactions to work both ways. During normal circumstances, it is nearly instant. However, we’ve been receiving orders at such a pace that these transactions have gotten slower. We absolutely apologize again, we definitely don’t want that ever to be your experience.

To shed some more light on the magazine situation at present, it really has been unprecedented in the last 5 days. (Edit – Sorry guys, meant 72 hour period) we sold the “average demand” equivalent of about 3 1/2 years worth of PMAGS, and and an even greater amount of our Brownells magazines. We’re working like crazy to get these orders to you as quickly as possible.

We’re working directly with Magpul daily to forecast out the next couple of months deliveries. Magpul is focusing their efforts on the BLACK magazines, so we’re limiting backorders to only Black for now.

On the Brownells 30 and 20 round magazines, we’re still flowing those into the system daily, and are producing those at 100% capacity as well. We ordered more material yesterday that will allow us to up production again in the coming weeks.

Our apologies for the delays! We’ll keep working as hard as possible to get these going and will keep you updated always. Let us know if we can do anything at all. – JC

via ##@***%%## Brownells. (please, I jest,I jest, don’t beat me) – Page 1 – AR15.COM.

This policy is transparent, sensible and correct. Contrast this with the price-gouging at 2nd-string retailers like Cheaper Than Dirt or the overtly anti-gun position taken by vendors like Dick’s Sporting Goods, who do not want sportsmen’s business this Christmas, and didn’t get ours.